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How To Build A Robust Marketing Plan – The Role of Marketing and the Strategic Planning Process
February 12 @ 8:30 am - 5:00 pm
Marketing is an essential management tool for any business operating in any sector. This series of practical seminars will provide an invaluable overview of the research and planning techniques that will help you deliver focused and effective marketing and sales activities. Delivered in a jargon free straightforward style by Stephen Lloyd DipM FCIM from Vision Consulting Group Limited.
The aim is to clarify the role of marketing and introduce the strategic planning process and techniques for delegates who may have dedicated or combined sales and marketing responsibilities within SME organisations. Structured around the best practise strategic planning process the session is designed to share models and planning techniques peppered with practical examples encouraging delegate participation.
The modular format will answer the strategic questions;
08.30am Registration & Refreshments
09.00am Seminar Part 1
11:25am Seminar Part 2
1pm to 2pm One-to-One clinics can be arranged to discuss any specific challenges or questions relating to your business.
Who should attend?
This course is for anyone working as part of a sales or marketing function who has responsibility for driving marketing, business development and/or sales strategies.
The training will be delivered across a programme of 5 focused half day training workshops, the next sessions will be held on:
Wednesday 12th February – Clarify the role of marketing and introduce the strategic planning process and techniques.
Wednesday 11th March – Situation Analysis: Establish the current position of your business in the macro context. We will build an understanding of the internal, external and customer environments in your chosen markets. Aiming to answer the question “Where are we now?”
Wednesday 15th April – Future Orientation: Explores the tools and techniques required to formulate and develop robust value propositions. Delivered through effective Branding, Targeting, NPD and Relationship Marketing strategies. Aiming to answer the question “Where do we want to be?”
Wednesday 20th May – Building Your Plan: How to create a strategic marketing plan that links with the sales function and all aspects of your business. Aiming to answer the question “How do we get there?”
Wednesday 10th June – Monitor & Control: How to measure success……. or indeed failure so your tactical campaigns can be adjusted in your new quarterly Integrated Marketing Communication Plan. Driving a culture of constant learning and exploration and answering the question. “How do we ensure arrival?”
Delegates will also improve their understanding of:
The role of marketing communications in support of your business strategy
Market research techniques
How to develop a value proposition
How to develop a brand strategy
Segmentation and targeting
The role of marketing in NPD
Marketing channels and the media mix…. selecting the right ones for your market
Building an integrated communications plan
How to write a creative brief for your agency or internal graphic designer
Linking sales and marketing activities to deliver pipeline opportunities
Monitoring and control, how to measure your events, direct marketing campaigns, PR activity, telemarketing, email campaigns, website performance trade shows etc.
Stephen Lloyd DipM FCIM from the Vision Consulting Group Ltd. https://visionconsultinggroup.co.uk/
Stephen has over 23 years’ experience as a marketing professional managing product development and campaign delivery for both manufacturing and service brands. He is also a part-time member of the successful team at Sandon Global. Winners of this years “Business Of The Year” and Manufacturer Of The Year” awards. His additional roles include Manufacturing Ambassador for the Chartered Institute of Marketing and as an Associate of the Manufacturing Technology Centre.
Stephen will be delivering an interactive seminar referencing case studies from a variety of sectors ranging from financial services to engineering, packaging to recycling. Whilst explaining the practical application of market research and strategic models. Delegates will leave with a clear understanding of best practice techniques which are relevant to both SME’s and large organisations.
His full profile can be viewed: https://uk.linkedin.com/in/lloyddipm
Costs & Registration
The full programme is priced at £500 plus VAT for Chamber Members and £600 plus VAT for Non-Members for all 5 sessions. Alternatively, individual sessions can be booked at £150 for Members and £175 for Non-Members per seminar plus VAT. The BID will contribute 40% to BID Businesses attending this training.
To book a place on the full programme or for more information about this training programme please contact the Chamber on 0333 358 3480.