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Effective Telephone Skills – 1/2 day – face to face

June 21 @ 9:30 am - 1:30 pm


Grow your business with tailored telemarketing training for your staff.  Novices to experienced sales executives will bring in more new customers from telesales appointments. Open telemarketing workshops are cost effective, down to earth, interactive guides on making business appointments on the phone. Onsite training will give solutions to individual and typical problems about selling on the phone.  Structured workshops will reveal the needs of your buyers and match your best, selling points to the needs of buyers and develop conversations that put the buyer at the centre of each call.

The workshops are cost effective, down to earth, practical workshops on Making Business Appointments on the Phone.  They give a clear guide on how to plan and structure calls, match selling points to the needs of buyers and develop conversations that put the buyer at the centre of each call but keeping it under the control of the telemarketer.

This is very much a nuts and bolts approach which gives a call structure, beneficial to novices, and lots of nuggets of ideas for experienced telemarketers alike.

The workshops are divided into 4 parts of approximately 1 hour each:

  • Part 1 – The Pitch
  • Part 2 – Conversation Development and Objection Handling
  • Part 3 – The Close
  • Part 4 – Getting Past the Gatekeeper
Parts 1, 2 and 3 focus on writing a telemarketing script which is in three parts: –

  1. Pitching to describe the features and benefits of the product or service in a brief and relevant way;
  2. Conversation development and objection handling aims to show how to involve the prospective customer, to discover their concerns and needs and to overcome their objections in such a way as to turn objections into buying signals.
  3. The close suggests ways of closing the call on an appointment or if this is not possible on this call to keep a dialogue open for subsequent calls. There is also a short video of about 4 minutes from a tv detective series to illustrate a closing technique.

Part 4 Getting Past the Gatekeeper  explores ways of overcoming blocks by a receptionist such as no-name policies or, alternatively, getting the most information from the receptionist/gate keeper in order to set up a subsequent, more successful call.




June 21
9:30 am - 1:30 pm


Daria Spencer
0333 3583480
View Organiser Website


Halton Chamber of Commerce
7th Floor, Municipal Building, Kingsway, Widnes, WA8 7QF + Google Map
0333 358 3480